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So you have a website and have being working out how to earn revenue from this website. Somewhere along the way you have googled “how to make money online” and you have come across an amazing contextual advertising solution called Adsense by Google. You sign up, which is very easy, and start to place their ads on your website. It’s all very exciting and along the way you learn about custom channels and also about tracking your stats. You check your adsense statistics maybe every-time you connect to the internet or perhaps once every 5 minutes to see how much you have earn. You aren’t greedy so your initial aim for the first week is something like $100 a week. After the first week you earn $1 or $2 and you start to google “what went wrong”. You wonder if this is a scam or if there is something you have missed.

The reality is that you have missed something which is very important to know about contextual Ads. Without some help you will end up spending days and days looking through Google for ways to earn your $100 a week. The “something” you have missed about programs like Google Adsense is that there are set formulas for optimizing your blog for optimal Click Through Rate (CTR) and getting Cost Per Click. Once these are optimized to their full potential you need to make sure you have the next big factor – WEBSITE TRAFFIC. Most people will say that website traffic is the key to earning a good amount from Adsense, however I would rate optimized Ad Placement and a good optimized website theme above this. My reasoning is that if you get 1000 impressions on a website which Ad Placement isn’t optimized you may earn $1. A website with Optimized Ad Placement might earn $5 for those 1000 impressions. That means the badly optimized Ad Placement website needs to attract 5 times the traffic. In my opinion attracting 5 times the website traffic is not as easy as optimizing good Ad Placement.

So how do you optimize your website for a program like adsense?

The truth is that this cannot be answered in one blog post. Optimizing a website takes a lot of testing and playing around with ad placements however I can give you some quick beginner tips from other articles I have written and are good starters:

- 5 Adsense tips for better Click Through Rate